Spread a little Lovemark
I've just finished my first reading of what is, in my view, one of the most engaging business books ever created. I say 'created' because this book is the sum of more than one part (writing). Not only is the message compelling and convincing, the design is exciting and the whole package is enticing and absorbing. Lovemarks was written by Kevin Roberts, CEO of Saatchi and Saatchi who has followed it up with The Lovemarks Effect - now on my 'books to buy' list.
My brilliant designer sister gave this book to me for Christmas and I have been diving into it repeatedly ever since then. I say that I've just finished my first reading because this is a book that I will re-read. I can see that it will be dipped into repeatedly, and parts of it will be gone over many times to extract more ideas for developing our business. Discovering the Lovemarks website felt like a fabulous bonus.
Expanding on the ideas of what comes beyond building a brand, Lovemarks incorporate elements of mystery, storytelling and intimacy. Once you've read this book, you start to recognise these qualities in the messages created by some of your favourite brands. The Lovemark stories submitted on the site make interesting reading too. Once you've read Lovemarks, its quite possible that you'll never look at brands in quite the same way again. I know I won't.
